It’s no secret that we love Core Values; in fact, Kirk says they’re “the most important thing you will ever do in business.” We work with practices across the country, and though they’re all unique, there’s one consistent truth in all practices — when core values are not operationalized, it creates confusion, inconsistency, and frustration. However, when they become decision-making tools that you use every day, they create clarity, accountability, and a culture that runs itself!

Heather Crockett

September 11, 2026

Every dentist wants a stronger team — one that’s more accountable, engaged, and high performing — but the truth is that the biggest factor isn’t your team, but rather, you. By starting with that self-awareness, you’re able to close the gap between your intentions and the impact you desire. After all, your team

Michelle Wakeman

August 28, 2026

Every dental practice communicates something to patients, and when that message is the same as every other practice in town, the deciding factor becomes convenience and insurance. Your practice must reflect who you are and what you stand for, and that means learning to

Carlie Einarson

August 14, 2026

High turnover is one of the most expensive and disruptive issues in private practices today, impacting production, overhead, and the patient experience. Discourse around turnover is typically dominated by hiring challenges, but the deeper issue isn’t finding people — it’s about your culture.

Heather Crockett

July 29, 2026

Every GPS app starts the same way. Not with directions—with questions. Where are you going? Where are you starting from? Skip either one, and the directions are useless. You could be standing right next to your destination and the app would still send you in circles, because it doesn’t actually know where you are yet.

Kirk Behrendt

July 27, 2026

It’s easy to look at your number of active patients and think you’re doing well, but the reality may be different, because of one metric: Unscheduled Active Patients. It measures the number of active patients who do not have a future appointment scheduled, and its impact is powerful!

Miranda Beeson, MS, BSDH

July 24, 2026

You can run a practice through sheer force of will. Plenty of owners do… for a while. What nobody warns you about is how it feels: like you’re white-knuckling it through the day, all day, every day. Dr. Anisha Patel and her husband Travis, who runs operations and technology at Twin Creeks Family Dentistry, know that feeling well. For months, then

Kirk Behrendt

July 20, 2026

Being a dentist requires a certain mindset and skills, but those skills don’t necessarily translate to a highly profitable, healthy, and sustainable practice. To achieve that practice, you need to make a strategic shift — or more accurately, three shifts — in how you think, lead, and operate!

Ariel Juday

July 17, 2026

You said it clearly. You know you did—because you knew exactly what you meant. So why did your team do something completely different? Why did that patient leave confused? Why does it feel like you’re constantly repeating yourself and nothing sticks? The problem probably isn’t your team. It’s the gap between what you said and what they heard.

Kirk Behrendt

July 13, 2026

We’ve covered several hygiene metrics in our Data Snapshots lately, and this week we have a simple one: Fluoride Percentage. It measures the percentage of patients who receive a fluoride treatment compared to the total number of patients seen for hygiene visits. It’s simple only in definition, however, because

Miranda Beeson, MS, BSDH

July 10, 2026