Every Day, You’re Marketing. The Question Is What. Every day in your dental practice, you’re selling something. It’s not just dentistry. It’s you. It’s your team. It’s the feeling a patient gets from the moment they walk in the door to the moment they leave. The best part? It doesn’t cost a thing. The worst part? You might not realize how much is already being communicated.
Most dentists would love nothing more than to focus on clinical dentistry, but that’s not possible. As a result, it can be difficult at times to focus on those things outside the clinical dentistry sphere, which can make running the practice extremely tiring. When you’re putting out fire after fire caused by
Ever look into a mirror that’s covered in dust, smudged, clouded, or dirty? You can still make out your reflection, but it’s distorted and unclear. The details start to get fuzzy. And if you’re trying to get a clear picture of what you actually look like? That’s a problem.
Having a full schedule is crucial, and one way to ensure that is to focus on your Pre-Appointment Percentage. It refers to the percentage of active patients who leave your office with a future appointment already scheduled, and you can calculate it by dividing the number of active patients who are scheduled for a
One difficult case. One bad month. One unhappy patient review. It’s one thing after another and, suddenly, it feels like everything is falling apart. Your whole practice seems broken. But is it really?
It doesn’t matter how great your practice is; even if you have the best systems, patients, and clinical skills in the world, if you keep hiring the wrong people, your culture will always suffer. You need the right people in the right seats, and that means improving your hiring process. However, when you truly break it
Common sense just isn’t so common anymore, and you’ve probably seen examples pop up daily at your practice. Patients are eager to pay for expensive veneers… but refuse to floss. They insist they don’t need X-rays because TikTok says they’re dangerous. Even staff can be guilty: a team member shows up late and acts surprised that it’s a problem.
In our last Data Snapshot, we broke down why it’s important that your patients agree to treatment, and this week we’re going to dive in even further by discussing the Treatment Dollar Amount Percentage. What that measures is the total treatment dollars presented that patients agree to move forward
Collecting payments in a dental office is a lot like picking the right wing sauce. Go too sweet, and nobody takes you seriously. Go too spicy, and you burn the relationship. The secret? Finding that perfect middle ground.
When you work harder and harder each year, you’re going to be more profitable, right? Unfortunately, there are invisible cracks in your systems where money is slipping out. As a result, you’re running on a hamster wheel and getting more and more stressed without seeing any real profit increase.
