We discussed last time how in order to produce more, you can either work more days, or increase your production per day. Improving your production per day is our preferred option, and one of the ways you can get started is by asking this question: “Are my chairs full?”
It’s 7:30am. You’re already running late, and the last thing you need is the smoke alarm screaming at you because your breakfast decided to turn into charcoal. In that moment, it can feel like everything is falling apart. The day is ruined. You’re behind schedule. Nothing is going right.
No one truly plans to fail, but when you fail to plan, that’s when you start to see failures showing up. Opportunities for culture and growth slip away and fall through the cracks, and dentists are often instead left in survival mode. Instead of building a thriving, profitable, and fulfilling business, they’re on the
Picture this: The Milwaukee Brewers just clinched their 12th win in a row, and George Webb—true to their legendary promise—is giving away free burgers to anyone who wants one. The whole city is buzzing. Strangers are high fiving in the streets. Everyone’s celebrating together because something amazing happened.
When setting goals, many dentists say, “I want to produce more.” But few want that increase to mean working longer hours or more days. The better question is: How can you grow production without sacrificing your time and energy?
Picture this: You’re playing carpool karaoke with your team, and everyone wants to pick the next song. Your Baby Boomer hygienist is belting out "Don’t Stop Believin’." Your Millennial assistant is lobbying hard for an indie band you’ve never heard of. Your Gen Z receptionist just rolled her eyes and said, "Can we please play something from this decade?"
I’ve worked with so many dentists who pour their time and energy into their practice, working harder and harder, but not seeing any true profit. Beyond the financial strain this causes, it creates a great deal of undue stress for you and your team. However, the culprit might be right in front of you: your Collections
Remember when the Atari first came out? At the time, it was revolutionary. Now, video games are SO different. The Atari looks simple compared to the Nintendo Switch, PlayStation 5 and Xbox Series X. The way we play video games has changed. As time goes on, dentistry changes, too. Are you keeping up with that change, or are you still playing the Atari?
We’ve talked about various leading and lagging indicators over the past few weeks, including the ultimate lagging indicator and my least favorite KPI: Gross Production. You produce a number, but there’s more to the story than that number. Everyone’s story is different, and yours will tell you how you got to
Patients care about their teeth. They want dentists who care, too. We’ve heard the same stories over and over from patients who went to DSO offices. They thought the dentists cared because… “They gave me a goodie bag!” “They scheduled me the next morning!” “They complimented my outfit!”
