Marketing is all about ads and social media. Right? While those are key elements, there is a lot more to the process. To demystify dental marketing and help you drive growth, Kirk Behrendt brings in Andre Santos, co-founder of Pain-Free Dental Marketing, to share three common mistakes that most dentists make and easy ways to fix them. With a bit of effort, you can attract more of the patients you want! To learn the best strategies to communicate your practice’s brand, listen to Episode 787 of The Best Practices Show!

ACT Dental Team

September 20, 2024

Every practice needs a clinical leader. But being a clinical leader doesn't mean being a clinical dictator. To explain how to be a strong, collaborative leader that sets the best standards of care, Kirk Behrendt brings back Rachel Wall, CEO and founder of Inspired Hygiene, to share her best practices for becoming an effective leader. To learn how to elevate your practice with clinical leadership, listen to Episode 786 of The Best Practices Show!

ACT Dental Team

September 18, 2024

Have you seen Ted Lasso? We coach a dentist who happens to be a HUGE Ted Lasso fan! In the show, Ted makes a banner that simply says, “Believe.” This inspired the Summit Square Dental team to create their very own Believe Box—a place where people can shout out their colleagues for modeling the practice’s core values. The lead dentist collected all those messages and combined them into one big Believe Banner!

Kirk Behrendt

September 16, 2024

If you've never heard Dr. John Kois speak, now is the time! Kirk Behrendt brings back Dr. Christian Coachman, founder of Digital Smile Design, to talk about an upcoming, once-in-a-lifetime event with Dr. Kois and Dr. Coachman. You will hear two perspectives from two brilliant minds about optimizing clinical outcomes through digital dentistry. To learn more about this collaborative course and how to reserve your seat, listen to Episode 785 of The Best Practices Show!

ACT Dental Team

September 16, 2024

Leadership can often feel like an abstract concept, but the Salt Shaker Theory of Leadership offers a simple, effective way to understand and improve your approach. This theory, popularized by restaurateur Danny Meyer in his book Setting the Table, uses a salt shaker as a metaphor for leadership consistency and correction.

Dr. Barrett Straub

September 16, 2024

Do you wonder why patients decline treatment? Do you wish your team would get things done? Then you need to harness the power of influence! To help you understand the principles behind motivating others, Kirk Behrendt brings back Dr. Christopher Phelps, CEO of The Cialdini Institute, to share the seven shortcuts to positively influence those in your practice. To learn how to get more commitment from your patients and your team, listen to Episode 784 of The Best Practices Show!

ACT Dental Team

September 13, 2024

If you're a general dentist, you do a little bit of everything. But there's a way to reduce competition, attract your ideal patients, and work less without doing it all. Having a niche is the best way to grow your practice, and today’s guest shares how to do it. Kirk Behrendt brings in Dr. Haissam Dahan, founder of The Dahan Center, to share his journey in becoming more profitable with TMD and sleep and how you can do the same by finding your niche. To learn the advantages of niching and how to get started, listen to Episode 783 of The Best Practices Show!

ACT Dental Team

September 11, 2024

Dollars vs. Pennies: The Common Pitfall of Trying to Save Money Dentists should focus on making money. Instead, many focus on saving money. Saving money isn’t inherently wrong. We all love marked-down prices at the grocery store and snagging that TV after it goes on sale. The problem arises when penny pinching becomes your business model.

Kirk Behrendt

September 09, 2024

We think we know about drugs and the people who use them. But there is so much we get wrong — and it could be harming our patients! To help you prevent harm and improve your prescribing practices, Kirk Behrendt brings back Tom Viola, “Mr. Pharmacology” and founder of Pharmacology Declassified, to share critical information about synthetic opioids and how it can affect your patients and practice. To expand your knowledge on this complex topic, listen to Episode 782 of The Best Practices Show!

ACT Dental Team

September 09, 2024

For a practice that seeks to grow or simply become more profitable, there’s a roadblock: understanding your expenses. This can be a tricky subject to navigate, but you can use this free tool to help navigate those waters. Knowing your overhead costs is critical to understanding the overhead gap and how

Christina Byrne

September 07, 2024